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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

Showcase Pages Take LinkedIn Company Pages to a Whole New Level | Linkedin for Business Marketing | Scoop.it
LinkedIn introduced what they call Showcase Pages back in November but they've only been available to a select few. Recently, however, LinkedIn has started rolling the option out to everyone, as long
Peg Corwin's insight:

Should you make your company Linkedin page a Showcase page?  Hugh Briss says you should.  Learn why and see examples.


If you like this scoop, would you consider a thumbs up or share?

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Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
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Popular Topics on Linkedin for Business Marketing

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The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them) | Linkedin for Business Marketing | Scoop.it
Learn how to avoid these common Twitter and LinkedIn mistakes.
Peg Corwin's insight:

Learn how to avoid being salesy and irrelevant in Linkedin Groups and to customize invites.

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Top 10 Ways to Quickly Become an Authority on LinkedIn

Top 10 Ways to Quickly Become an Authority on LinkedIn | Linkedin for Business Marketing | Scoop.it
Looking for ways to advance your authority on LinkedIn®? Here are 10 ways to get started.
Peg Corwin's insight:

Excellent recommendations for building relationships on Linkedin, with one that most of us ignore:  " fter you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online such as your blog, ezine or forum."

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How to Become a Top-Performing Content Marketer on LinkedIn

How to Become a Top-Performing Content Marketer on LinkedIn | Linkedin for Business Marketing | Scoop.it
LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform.
Peg Corwin's insight:

In a recent analysis, Linkedin found that successful companies post an average of 112 status updates monthly and use "targeted status updates" (paid promotions) to deliver relevant content to specific audiences.  Click for other best practices.

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20 Skills You Won't Believe You Can Endorse People for on LinkedIn

20 Skills You Won't Believe You Can Endorse People for on LinkedIn | Linkedin for Business Marketing | Scoop.it
Did you know you can endorse people for these things on LinkedIn?
Peg Corwin's insight:

Did you know that you can endorse people on Linkedin for fire eating?  punching?  spring cleaning?  See these and more to add new endorsements that will amuse your LI friends.

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Think You Know LinkedIn? 7 Common Myths Debunked

Think You Know LinkedIn? 7 Common Myths Debunked | Linkedin for Business Marketing | Scoop.it
Learn the truth behind some of the most pervasive LinkedIn myths.
Peg Corwin's insight:

Myth # 7 about Linkedin is that you should only post about your company and industry.

Truth:, "You should share anything that feels like a representation of you and your professional brand. A great and simple question to ask yourself before posting something is, “Would the people in my network find this interesting?”

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New LinkedIn Profile on Mobile

Your LinkedIn Profile is your professional identity of record. It’s also the heart of LinkedIn. Your new profile helps you tell your story to other professiona…
Peg Corwin's insight:

Since mobile is almost half of search traffic, you should check what your profile looks like on a smartphone and tablet.  And enhance the aspects that mobile features, as shown in this slideshare.

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Linkedin Users Have More Reasons to Share on SlideShare

Linkedin Users Have More Reasons to Share on SlideShare | Linkedin for Business Marketing | Scoop.it
SlideShare community: We’ve heard you loud and clear!

Over the last few years, we’ve created and enhanced premium tools built to empower you with better ways to market and share your content. Well, today, we’re answering your call for more features that will broaden your audience. Now, all users will have
Peg Corwin's insight:

See how profile customization and enhanced analytics can improve visibility and authority of your Slideshares on Linkedin.,

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Connecting with 3rd Level LinkedIn Group Members

Connecting with 3rd Level LinkedIn Group Members | Linkedin for Business Marketing | Scoop.it
Connecting with Group Members is Hard to Find
First of all, this is not a problem for LinkedIn premium accounts - only for the 85% of us unpaid subscribers.  Li(...)
Peg Corwin's insight:

Learn the ins and outs of connecting with people through Linkedin group membership.  Find out where you have to hover your mouse to get the Connect button to appearl

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Checklist for Choosing Your LinkedIn Groups

Checklist for Choosing Your LinkedIn Groups | Linkedin for Business Marketing | Scoop.it
Choosing Your LinkedIn Groups.
In the previous article, "Want More Invites? Join Your LinkedIn Groups!", we discussed the necessity of joining all your LinkedIn(...)
Peg Corwin's insight:

Sensible steps for identifying appropriate Linkedin groups to join.


Quote: "...always join the largest relevant group or two in your categories. Don’t join every single group related to your list. LinkedIn only allows you to join a maximum of 50 groups."

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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Linkedin for Business Marketing | Scoop.it
Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.
Peg Corwin's insight:

Besides a timely topic, what do you need for a successful Linkedin publisher post? 


- Catchy title
- Attractive images
- Brief but engaging content 300-600 workds
- Keywords
- Good sharing strategy
- Luck

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How to Streamline LinkedIn Sharing With Oktopost |

How to Streamline LinkedIn Sharing With Oktopost | | Linkedin for Business Marketing | Scoop.it
Do you want a quick, easy way to share content to LinkedIn groups? This shows the basic ins and outs of using Oktopost for LinkedIn sharing.
Peg Corwin's insight:

Learn about a great, specialized tool to work intensively with Linkedin for marketing, sharing in multiple groups, monitoring, etc.  Check it out.

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LinkedIn posts revenue increase of 43pc on Q2 last year

LinkedIn posts revenue increase of 43pc on Q2 last year | Linkedin for Business Marketing | Scoop.it
LinkedIn’s second-quarter earnings report has shown good times for the business social network, with its revenue margin from the second quarter of 2013 to the second quarter of 2014 leaping 43pc to US$534m.
Peg Corwin's insight:

News on the publishing platform:  "The site now generates more than 30,000 weekly long-form posts after it opened up its advice and blog section to all of its users last February, with traffic to publisher and Influencer posts having risen by more than 100pc."


Future directions: We made significant progress against several key strategic priorities, including increasing the scale of job opportunities on LinkedIn, expanding our professional publishing platform, and continuing the strategic shift towards content marketing through Sponsored Updates.”

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38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business | Linkedin for Business Marketing | Scoop.it
When you add the global reach of social media, bad manners and bad behaviour gets amplified. Here is the social media etiquette for 6 social media networks.
Peg Corwin's insight:

Infographic on Linkedin Etiquette.  Some tips - use the first person when updating your profile.  Use groups to contribute, not promote.

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LinkedIn Publishing: How Writers Get Featured on the Pulse

LinkedIn Publishing: How Writers Get Featured on the Pulse | Linkedin for Business Marketing | Scoop.it
Getting featured in the Pulse through LinkedIn Publishing is a great way to gain exposure for your business. Here's how top writers are doing it.
Peg Corwin's insight:

If you want to get featured in Linkedin's Pulse, here is data that describes the features of those posts.  Learn how to choose popular topics, manage links and more.


 Quote:  "Although influencers are often featured on the Pulse, non-influencers can also do well. So even if you are not an influencer, give it a try."

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How to Maximize Your LinkedIn Publishing Exposure

How to Maximize Your LinkedIn Publishing Exposure | Linkedin for Business Marketing | Scoop.it
Have you tried LinkedIn's publishing feature? This article I'll share five tips for optimizing your content for LinkedIn publishing.
Peg Corwin's insight:

Learn what Linkedin Publisher topics are of most interest, how channel features work, when to post and much more.

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Should You Start Collecting More Online Friends?

Should You Start Collecting More Online Friends? | Linkedin for Business Marketing | Scoop.it
Quantity – not quality – could be more important for social networking The debate about the number of social networking contacts you should have has raged on for years. Indeed, even before the er…
Peg Corwin's insight:

While research shows that those with more connections were more financially successful, It is not the quality OR quantity of your online networks that matters.


Quote "What the research really suggests is that you shouldn’t focus on quantity nor should you concentrate on quality. Instead, you should focus on your motivation.Concentrate on growth, on building your business and on reaching your goals. In doing so, your social network numbers will take care of themselves."



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Why LinkedIn Recommendations and Endorsements Should Matter To You

Why LinkedIn Recommendations and Endorsements Should Matter To You | Linkedin for Business Marketing | Scoop.it
One of the most common questions I hear is: “Which means more to have on my LinkedIn Profile, a recommendation or an endorsement?”

The answer is, both. LinkedIn is more than just a place where you find opportunities; it’s a place where opportunities find you. For that to happen you have
Peg Corwin's insight:

Learn about your new ability to manage your Linkedin recommendations and endorsements:  "Beginning today we’ll begin rolling out a refreshed recommendations management page  designed to make it easier to manage your recommendations and recommendations requests. "

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LinkedIn Content Marketing Best Practices

LinkedIn Content Marketing Best Practices | Linkedin for Business Marketing | Scoop.it
70% of marketers plan to increase spend on Content Marketing in 2014*? Do you have the tools you need to be successful? LinkedIn's Content Marketing Consultant…
Peg Corwin's insight:

Learn the difference between compelling content marketing and native advertising on Linkedin in a Slideshare created for a Linkedin workshop on the topic.


 ==> native advertising in the Linkedin news feed must match the look and feel of updates, and also the nature of feed content.


 For sponsored updates, don't bury the lead, create a compelling call to action, and 8 more tips.

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Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn

Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn | Linkedin for Business Marketing | Scoop.it
“How You Rank” is one of the most popular destinations on LinkedIn - we get it. It’s hard not to keep checking back to see how you rank among your connections and colleagues at your company. For those of you who are premium members, we’ve recently added another
Peg Corwin's insight:

Check how you rank against your connections, your company, and if you have Linkedin Premium, against other professionals in your niche.  Here's the page https://www.linkedin.com/wvmx/profile/rankings

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Is LinkedIn's New Publisher Platform Worth Testing?

Is LinkedIn's New Publisher Platform Worth Testing? | Linkedin for Business Marketing | Scoop.it
The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces on LinkedIn first?
Peg Corwin's insight:

Can Linkedin's publishing platform move the needle in marketing to your target audience? Is it only effective if you create original content for it?  How does publishing on it differ from conventional blogging? How does it fit into a content marketer's tool kit?  Click for details.

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Using LinkedIn Advanced People Search to Refine Your Search Results

Using LinkedIn Advanced People Search to Refine Your Search Results | Linkedin for Business Marketing | Scoop.it
Using the LinkedIn Advanced People Search
In a previous article we discussed using the basic LinkedIn Search. We also discussed the LinkedIn Search Results "Con(...)
Peg Corwin's insight:

Explains all the features and nuances of Linkedin's advanced people search to help you identify your target prospects.

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LinkedIn iPhone & iPad app review from AppSafari

LinkedIn iPhone & iPad app review from AppSafari | Linkedin for Business Marketing | Scoop.it
LinkedIn app review for iPhone, iPod touch and iPad by AppSafari - iPhone Apps, iPad Apps, iPod touch apps, Honest reviews of quality iPhone apps and games by iOS application experts
Peg Corwin's insight:

I'm learning to use my Ipad with the Linkedin app.  It is good for keeping up with events and people, but does not include all features, like information about group purposes and policies.  


Still can't figure out how to customize the feed, which does not operate by the same settings and the desktop feed. Anyone else know how?

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How to Use the New LinkedIn Header Image for Profiles

How to Use the New LinkedIn Header Image for Profiles | Linkedin for Business Marketing | Scoop.it
Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.
Peg Corwin's insight:

Advice on your Linkedin cover image is to focus on design, share your mission, promote products and events and/or provide value.

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LinkedIn Connected

LinkedIn Connected | Linkedin for Business Marketing | Scoop.it
Get LinkedIn Connected on the App Store. See screenshots and ratings, and read customer reviews.
Peg Corwin's insight:

ITunes app to help you keep up with Linkedin:


"The new LinkedIn Connected app is a fast, easy, and smarter way to strengthen your professional relationships. Why is that important? Because most opportunities come from the people you already know, and fostering genuine relationships can help you be more successful. Connected gives you relevant updates about the people you know, so you can reach out when it matters most."

"• Know when to reach out. Get notified about jobs changes, birthdays, work anniversaries, & more.
• Focus on the people who matter with relevant, timely updates.
• Make a great impression and start better conversations with pre-meeting intelligence. 
• Build stronger relationships in just a few minutes a day."

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Getting Started With Social Media Advertising

Getting Started With Social Media Advertising | Linkedin for Business Marketing | Scoop.it
Facebook advertising is a great way to drive traffic, increase brand awareness, & sell goods & services. Find out how to get started here.
Peg Corwin's insight:

See explanation of Linkedin ads and their targeting.

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