Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin
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Are you interested in particular company/companies on LinkedIn? You can set up a weekly or monthly alert to be notified of new people that join that company on LinkedIn. If you are interested in a particular company you may wish to be kept up to date with any new people that join the company and
Use Linkedin search alerts to get notified when people join your target companies on Linkedin. Click for more.
This post is about how to use LinkedIn articles to gain more visibility.
Find 10 tips for writing good content on Linkedin.
Most people think LinkedIn is a resume dump (and thus use it that way). They don't realize it could be a powerful place to be self-expressed and
Of these 4, the last 2 Linkedin Profile features are most powerful - create a headline that describes how you help target clients, and add a call to action to your summary. Do you have these?
LinkedIn is a powerful tool for B2B marketers. Learn just how powerful, as well as how AdStage can be used to further enhance your marketing on LinkedIn.
One Linkedin stat from the post: 80% of B2B leads come from LinkedIn. Seems high to me. I know it's effective, but ....
Here's a listing of four key things that everyone should be sharing on LinkedIn
What to share on Linkedin to be top of mind? Try industry news and company culture pics in Updates , blogs with your insights on Publisher and your latest ideas or questions in Linkedin Groups.
Learn how and where to use Video you already have in your Linkedin profile, Publisher posts and updates. How-to steps shown.
Learn how to advertise on LinkedIn for maximum ROI, based on marketing insights from LinkedIn itself.
Linkedin infographics on how to use Linkedin for paid marketing.
Simply click ‘COMMENT’ and ask one or all of the LIKERS a question. Be sure to @Tag their name followed by your question.
Linkedin power tip - "Simply click ‘COMMENT’ and ask one or all of the LIKERS a question. Be sure to @Tag their name followed by your question."
Sign up for a free trial of LinkedIn Premium account to unlock access to tools and insights for your career and business needs.
Two LinkedIn consumer subscription options, Premium Career and Premium Business, now offer “a multitude of exclusive data insights, as well as unlimited access to newly launched LinkedIn products like LinkedIn Learning and LinkedIn Salary.”
Ready to run some LinkedIn Ad Tests? This step-by-step guide will take you through everything you need to know - from set-up to analysis.
LinkedIn marketers, practical steps and good detail about the process of testing and running Sponsored Ads on LinkedIn.
Discover 34 eye-opening statistics that will help you plan the direction of your social media strategy on Facebook, LinkedIn, and more.
Linkedin stat: "20 posts per month can help you reach 60% of your unique audience."
Are you wondering how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will change this year? We reached out to social media pros for their thoughts.
"In 2017, if LinkedIn enables live-streaming video, it will become a game-changer for B2B marketers. Companies will be able to target specific audiences with live content focused on specific business needs, broadcasting to a verified lead your sales team can follow up with."
Uncover what you need to create effective case studies for your business -- case study template included.
B2B marketers, find outline, examples and template for good case studies.
Find Linkedin Ad setup steps and basic discussion of the process. Does not give suggestions about strategy, best practices.
Would you like to generate more profitable leads on LinkedIn? Discover how to use LinkedIn Sales Navigator to build your business.
More sales? Why not take advantage of the free Sales Navigator Trial. "LinkedIn is offering free Sales Navigator trials to new and previous customers. Those who’ve never used it get 90 days, while others get a 30-day free trial."
LinkedIn’s new desktop redesign has rolled out and is now congruent with their mobile design which offers a simpler user experience.
"The primary focus of the redesign is the newsfeed and in LinkedIn’s words they are “bringing conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”
With all the noise and seemingly mindless activity happening on social media, I wonder how mindful professionals build strategic relationships?
Good post, which can be summed up as "be interested and be interesting."
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.
LinkedIn Marketers, use this rundown of changes to tweak your LinkedIn experience for 2017. Not happy to hear about less robust LinkedIn Advanced Search.
Wondering if your LinkedIn profile is up to date? Discover seven easy ways to review, assess, and refresh your LinkedIn presence.
2017 review of your Linkedin Profile - "Refresh your background image, add new rich media, update your experience, check your website links, delete irrelevant connections and reach out to good ones, view recent activity on your updates and check your company page." Fav tip: "Hover over the arrow to the right of View Profile As and select View Recent Activity. The Recent Activity tab is where you can see which of your updates got the most engagement."
Using a flipped funnel approach, here are some LinkedIn Sponsored InMail campaign ideas for you to drive positive results for your campaign goals.
Targeted Linkedin InMails can be used to identify, expand, engage and advocate with your audience. Sponsored InMails are designed for large companies but smaller ones can use plain old InMails in the same way.
Here are some of the most insightful and surprising social media studies of 2016 with the key findings and actionable takeaways we can try today!
Fav take-away from this interesting post: "Experiment with gamification techniques in your social media posts (even beyond Facebook). Give your followers a challenge, spark curiosity, and create opportunities for fantasy."
LinkedIn has published a new infographic which looks at what content resonates best on the platform.
"Deliver educational and informative content to the right members at the right time." Best topic is industry trends, followed by tips or best practices.
I was idly running some searches on BuzzSumo last week when I noticed some patterns for LinkedIn content. I decided to explore it a little further by analysing the most successful headlines and topics. I have shared my findings in case they … Continued
Looking to reach more prospects and engage readers on Linkedin? Check this post for what really works. I just revised headings I was working on after reading it.
At LinkedIn, we’re always working on ways to help you be more productive
and successful in your career. One of the key ways we do that is through
messaging, since conversations are at the heart of building
Linkedin helps us all start conversations by suggesting news and commonalities with our connections. Try it to deepen them?
Everything you need to know about Sponsored InMail, from why you should use it to how to effectively craft a campaign to setting your budget.
Learn how to use LinkedIn Sponsored InMails to reach target customers at scale. Typical headlines that work include words like "Thanks, Exclusive Invitation, Connect, Opportunities or Join Us/Me."