Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin
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Are you wondering how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will change this year? We reached out to social media pros for their thoughts.
"In 2017, if LinkedIn enables live-streaming video, it will become a game-changer for B2B marketers. Companies will be able to target specific audiences with live content focused on specific business needs, broadcasting to a verified lead your sales team can follow up with."
Uncover what you need to create effective case studies for your business -- case study template included.
B2B marketers, find outline, examples and template for good case studies.
Find Linkedin Ad setup steps and basic discussion of the process. Does not give suggestions about strategy, best practices.
Would you like to generate more profitable leads on LinkedIn? Discover how to use LinkedIn Sales Navigator to build your business.
More sales? Why not take advantage of the free Sales Navigator Trial. "LinkedIn is offering free Sales Navigator trials to new and previous customers. Those who’ve never used it get 90 days, while others get a 30-day free trial."
LinkedIn’s new desktop redesign has rolled out and is now congruent with their mobile design which offers a simpler user experience.
"The primary focus of the redesign is the newsfeed and in LinkedIn’s words they are “bringing conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”
With all the noise and seemingly mindless activity happening on social media, I wonder how mindful professionals build strategic relationships?
Good post, which can be summed up as "be interested and be interesting."
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.
LinkedIn Marketers, use this rundown of changes to tweak your LinkedIn experience for 2017. Not happy to hear about less robust LinkedIn Advanced Search.
Wondering if your LinkedIn profile is up to date? Discover seven easy ways to review, assess, and refresh your LinkedIn presence.
2017 review of your Linkedin Profile - "Refresh your background image, add new rich media, update your experience, check your website links, delete irrelevant connections and reach out to good ones, view recent activity on your updates and check your company page." Fav tip: "Hover over the arrow to the right of View Profile As and select View Recent Activity. The Recent Activity tab is where you can see which of your updates got the most engagement."
Using a flipped funnel approach, here are some LinkedIn Sponsored InMail campaign ideas for you to drive positive results for your campaign goals.
Targeted Linkedin InMails can be used to identify, expand, engage and advocate with your audience. Sponsored InMails are designed for large companies but smaller ones can use plain old InMails in the same way.
Here are some of the most insightful and surprising social media studies of 2016 with the key findings and actionable takeaways we can try today!
Fav take-away from this interesting post: "Experiment with gamification techniques in your social media posts (even beyond Facebook). Give your followers a challenge, spark curiosity, and create opportunities for fantasy."
LinkedIn has published a new infographic which looks at what content resonates best on the platform.
"Deliver educational and informative content to the right members at the right time." Best topic is industry trends, followed by tips or best practices.
I was idly running some searches on BuzzSumo last week when I noticed some patterns for LinkedIn content. I decided to explore it a little further by analysing the most successful headlines and topics. I have shared my findings in case they … Continued
Looking to reach more prospects and engage readers on Linkedin? Check this post for what really works. I just revised headings I was working on after reading it.
At LinkedIn, we’re always working on ways to help you be more productive
and successful in your career. One of the key ways we do that is through
messaging, since conversations are at the heart of building
Linkedin helps us all start conversations by suggesting news and commonalities with our connections. Try it to deepen them?
Everything you need to know about Sponsored InMail, from why you should use it to how to effectively craft a campaign to setting your budget.
Learn how to use LinkedIn Sponsored InMails to reach target customers at scale. Typical headlines that work include words like "Thanks, Exclusive Invitation, Connect, Opportunities or Join Us/Me."
In this post, you will learn how to construct successful and targeted LinkedIn Sponsored InMails that drive maximum engagement and ROI.
Linkedin marketers, here's a good how-to for creating the best ROI for your spend.
Do you want to improve your LinkedIn ads? Discover five split tests (A/B tests) for LinkedIn ads to help reach the people who matter most to your business.
Linkedin advertisers, let your ads run for 2 weeks before you rework them, and other split test best practices.
I feel like LinkedIn is a social media platform that receives a fair amount of attention but is still overshadowe
What do you do after you join at Linkedin group? Answer questions, post questions, post hyper-relevant content carefully (see this discussion.) Build authority and make connections.
Discover the top shared phrases and topics on LinkedIn for Q3 of 2016.
Study Finds more LinkedIn shares of updates that use these 20 phrases. "Study Finds" is one of the 20. Let's see if it works.
A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn
Do you agree? "A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn."
Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text Ads, directly through Campaign Manager using your advertising account with LinkedIn.
Good news that Linkedin sponsored inmail is now available to all advertisers, Bad news is that is likely to be quite expensive and not in the reach of smaller businesses. Learn the latest here.
Wondering how LinkedIn can help you generate and connect with leads? Discover four tips to help you get more out of your LinkedIn sales efforts.
Improve your prospecting by joining Linkedin Profinder, using third party prospecting tools, nurturing your relationships, and targeting Linkedin connections with Facebook ads.
Learn how advertising automation works plus which rules and alerts you need to drive better results from your LinkedIn ads.
Linkedin advertisers, check these tips on Linkedin ad automation.
Do you use LinkedIn to find new customers and clients? Discover how to use LinkedIn to find and connect with your target prospects.
Linkedin marketers, here's a refresher of best practices for connecting with target customers on Linkedin. Develop personas, use advanced search, reach out and be helpful, keep the conversation going
Since we first launched endorsements in 2012, more than 10 billion endorsements have been shared by connections for skills ranging from leadership to machine learning. The goal of endorsements is to provide a way for your connections to recognize you for your skills and expertise. The skills and endorsements on your profile help people viewing your profile understand your strengths and help you get discovered through search. This is important, because people with at least five skills listed on their LinkedIn profile receive up to 17x more profile views.
Linkedin endorsements are now more targeted on Mobile, and soon on Desktop.
Do you want more leads from LinkedIn? Discover how to turn your LinkedIn connections into qualified leads for your business.
For more sales on Linkedin, "build your network strategically, focus on them, share your secrets, stay top of mind and offer value with no strings attached."