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Two Important LinkedIn Updates for This Week You Might Have Missed

Two Important LinkedIn Updates for This Week You Might Have Missed | Linkedin for Business Marketing | Scoop.it
There were two LinkedIn updates this week on both LinkedIn Company Pages as well as Profiles that are important to both social media marketing and sales.
Peg Corwin's insight:

Breaking news on LINKEDIN


 - "Comment and like as your page

 - Upload a custom photo

 - See company updates on one page

 - Understand your professional graph better"

Click for all the details.


If you like this scoop, please consider a thumbs up or share.

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Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
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Popular Topics on Linkedin for Business Marketing

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RSS Feed:

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Peg Corwin's insight:


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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Linkedin for Business Marketing | Scoop.it
Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.
Peg Corwin's insight:

Besides a timely topic, what do you need for a successful Linkedin publisher post? 


- Catchy title
- Attractive images
- Brief but engaging content 300-600 workds
- Keywords
- Good sharing strategy
- Luck

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How to Streamline LinkedIn Sharing With Oktopost |

How to Streamline LinkedIn Sharing With Oktopost | | Linkedin for Business Marketing | Scoop.it
Do you want a quick, easy way to share content to LinkedIn groups? This shows the basic ins and outs of using Oktopost for LinkedIn sharing.
Peg Corwin's insight:

Learn about a great, specialized tool to work intensively with Linkedin for marketing, sharing in multiple groups, monitoring, etc.  Check it out.

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LinkedIn posts revenue increase of 43pc on Q2 last year

LinkedIn posts revenue increase of 43pc on Q2 last year | Linkedin for Business Marketing | Scoop.it
LinkedIn’s second-quarter earnings report has shown good times for the business social network, with its revenue margin from the second quarter of 2013 to the second quarter of 2014 leaping 43pc to US$534m.
Peg Corwin's insight:

News on the publishing platform:  "The site now generates more than 30,000 weekly long-form posts after it opened up its advice and blog section to all of its users last February, with traffic to publisher and Influencer posts having risen by more than 100pc."


Future directions: We made significant progress against several key strategic priorities, including increasing the scale of job opportunities on LinkedIn, expanding our professional publishing platform, and continuing the strategic shift towards content marketing through Sponsored Updates.”

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Introducing LinkedIn Connected for your iPhone

LinkedIn Connected is all about providing genuine opportunities for you to enhance your relationships. It helps you reach out to people in your network when it…
Peg Corwin's insight:

This app keeps you connected to your Linkedin contacts to "take the work out of networking.

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Want to Win a Mercedes? Get your Linkedin Connections to Nominate You

Want to Win a Mercedes?  Get your Linkedin Connections to Nominate You | Linkedin for Business Marketing | Scoop.it
LinkedIn has a new twist on native advertising, with Mercedes-Benz using the professional networking website to promote its 2015 C-Class line.
Peg Corwin's insight:

Very interesting Linkedin contest where a LinkedIn user will win a two-year lease of a Mercedes C300.


Quote: "Unlike typical giveaways, users will not enter the contest on their own behalf, but rather will nominate someone in their LinkedIn network. In the spirit of recommendations that users contribute to one another’s profiles, Mercedes is asking LinkedIn users to nominate colleagues by highlighting their professional accomplishments and attributes in short recommendations (500 characters or fewer), along with how, as stated in the contest’s rules, the nominee’s “personality qualities meet the sophistication of the Mercedes-Benz brand.”

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Powerful Email Copy to Connect with Linkedin Connections

Powerful Email Copy to Connect with Linkedin Connections | Linkedin for Business Marketing | Scoop.it
Peg Corwin's insight:

How can you not answer an email that says I loved your profile.?  I did.


Maybe try it yourself, where you did love the profile?

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How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business

How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business | Linkedin for Business Marketing | Scoop.it
Whenever I’m holding a webinar, presenting at a seminar, or just interacting with our awesome customers, I’m asked a lot of social media questions that spa
Peg Corwin's insight:

Basics of creating relationships and networking and, yes, promoting your business socially in Linkedin groups.

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Avoid Being SWAM'ed on Linkedin - Site-Wide Automatic Moderation (SWAM)

Avoid Being SWAM'ed on Linkedin - Site-Wide Automatic Moderation (SWAM) | Linkedin for Business Marketing | Scoop.it
Peg Corwin's insight:

Heads up, Linkedin marketers.  Avoid being SWAMed.


"The basic tenants of SWAM are that if a member of a LinkedIn Group is either blocked or deleted in one group, he/she will automatically be marked for moderation in all other groups they belong to."


See 4 guidelines to avoid this.

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Self-Promotion in Linkedin Groups

Self-Promotion in Linkedin Groups | Linkedin for Business Marketing | Scoop.it
LinkedIn Help Center - Self-Promotion in Groups - What is considered self-promotion in groups?
Peg Corwin's insight:

Linkedin's answer is: "While the specific details of what's considered self-promotion depends on the group, topics such as webinars, books, blogs, motivational speaking events, software sales, and real estate can be considered self-promotion. Try to avoid words like "buy", "sell", or "attend".

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How to Monitor LinkedIn Group Discussions

How to Monitor LinkedIn Group Discussions | Linkedin for Business Marketing | Scoop.it
At Sendible, we've been listening to your feedback and we are now excited to announce that we have just released a new LinkedIn feature that will make it easy
Peg Corwin's insight:

I just discovered (but have not yet tested) this service to monitor Linkedin Groups for keywords and get email alerts.  $9.99 per month for 1 user and 5 groups.  30 day trial.  Sounds like a great way to jump into discussions when appropriate.


You can also use Google Alerts for this to discover new topics, I understand.

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How to Find Linkedin's Blog Publishing Option on your Profile

How to Find Linkedin's Blog Publishing Option on your Profile | Linkedin for Business Marketing | Scoop.it
Peg Corwin's insight:

Find access to a draft blog post by clicking the pencil icon in your Linkedin status update box (see red box above.)  That's where the blog post feature opens up.

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Best LinkedIn Profile SEO Places for Relevant Keywords

Best LinkedIn Profile SEO Places for Relevant Keywords | Linkedin for Business Marketing | Scoop.it
How do executive recruiters and hiring decision makers at your target companies find good-fit candidates like you?In a word . . . keywords. They go to the LinkedIn search engine and type in various
Peg Corwin's insight:

Add SEO keywords to your name field, professional headline and job titles.  Click to learn how.

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LinkedIn iPhone & iPad app review from AppSafari

LinkedIn iPhone & iPad app review from AppSafari | Linkedin for Business Marketing | Scoop.it
LinkedIn app review for iPhone, iPod touch and iPad by AppSafari - iPhone Apps, iPad Apps, iPod touch apps, Honest reviews of quality iPhone apps and games by iOS application experts
Peg Corwin's insight:

I'm learning to use my Ipad with the Linkedin app.  It is good for keeping up with events and people, but does not include all features, like information about group purposes and policies.  


Still can't figure out how to customize the feed, which does not operate by the same settings and the desktop feed. Anyone else know how?

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How to Use the New LinkedIn Header Image for Profiles

How to Use the New LinkedIn Header Image for Profiles | Linkedin for Business Marketing | Scoop.it
Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.
Peg Corwin's insight:

Advice on your Linkedin cover image is to focus on design, share your mission, promote products and events and/or provide value.

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LinkedIn Connected

LinkedIn Connected | Linkedin for Business Marketing | Scoop.it
Get LinkedIn Connected on the App Store. See screenshots and ratings, and read customer reviews.
Peg Corwin's insight:

ITunes app to help you keep up with Linkedin:


"The new LinkedIn Connected app is a fast, easy, and smarter way to strengthen your professional relationships. Why is that important? Because most opportunities come from the people you already know, and fostering genuine relationships can help you be more successful. Connected gives you relevant updates about the people you know, so you can reach out when it matters most."

"• Know when to reach out. Get notified about jobs changes, birthdays, work anniversaries, & more.
• Focus on the people who matter with relevant, timely updates.
• Make a great impression and start better conversations with pre-meeting intelligence. 
• Build stronger relationships in just a few minutes a day."

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Getting Started With Social Media Advertising

Getting Started With Social Media Advertising | Linkedin for Business Marketing | Scoop.it
Facebook advertising is a great way to drive traffic, increase brand awareness, & sell goods & services. Find out how to get started here.
Peg Corwin's insight:

See explanation of Linkedin ads and their targeting.

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How to Target Ads on Twitter and LinkedIn |

How to Target Ads on Twitter and LinkedIn | | Linkedin for Business Marketing | Scoop.it
Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.
Peg Corwin's insight:

Explains how to target Linkedin ads to senior decision makers, subject matter experts and gender specific audiences.  You can even exclude profiles with certain keywords.

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9 LinkedIn Marketing Tips From the Pros |

9 LinkedIn Marketing Tips From the Pros | | Linkedin for Business Marketing | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.
Peg Corwin's insight:

Tips to take Linkedin to the next level include rich visual content, sponsored updates, doing influence networking and more.

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LinkedIn Ads Playbook [Slideshare]

Ads Playbook
Peg Corwin's insight:

Clear explanation of Linkedin Ads, how to target, how to monitor results.

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10 Tips on How to Write a Mega Hit Article on LinkedIn

10 Tips on How to Write a Mega Hit Article on LinkedIn | Linkedin for Business Marketing | Scoop.it
Do you ever feel that social media were created just to distract, stress, and overinflate each of us? Struggling with content overload, and struggling to make your voice heard? Let’s face it,
Peg Corwin's insight:

I'm thrilled that one of my clients - Theresa Sullivan - wrote one of these top posts.  


Here's my assessment of her success:


1.  She published in the right place - she wrote about careers on Linkedin, a locus for such topics.

2.  She said controversial things that hit emotional cords.  Some people loved it and others were angry.  Both encourage shares.

3.  She was connected to influencers in her niche. She used to work at Linkedin, so people with high visibility in the area of careers shared her post.

4. She wrote from the heart, using humor and irony.  Her personality came through.

5. She used a list format, with numbers in the title. Lists often perform better than non-lists.

6. Luck. The right people saw the post and shared it with the right people.


Can you copy some of these elements to get visibility for your writing?

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LinkedIn Channel

LinkedIn Channel | Linkedin for Business Marketing | Scoop.it
IFTTT lets you easily connect the LinkedIn Channel to other services and devices in your world. Put the internet to work for you.
Peg Corwin's insight:

Create automatic actions using If This Then That recipes to post to and from Linkedin.  For example, invite new iPhone contacts to connect in Linkedin automatically.

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How to Publish on LinkedIn for Maximum Exposure

How to Publish on LinkedIn for Maximum Exposure | Linkedin for Business Marketing | Scoop.it
Do you publish on LinkedIn? Here's how to publish your articles on LinkedIn to build your personal reputation and increase exposure for your business.
Peg Corwin's insight:

==> Popular content on Linkedin that does well: leadership, success, company culture, achieving greatness, but also social media, productivity, storytelling, customer service, startups and the economy.


 

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Liar...That Is Not A LinkedIn Blog Post

Liar...That Is Not A LinkedIn Blog Post | Linkedin for Business Marketing | Scoop.it
As LinkedIn kicks off this experiment in blogging, I noticed a disturbing trend that needs to be remedied. Primarily people using LinkedIn as a promotions tab for their product.You know those posts
Peg Corwin's insight:

Good blog posts on Linkedin do three things - explain, educate and entertain - says Andrew Nathan. They are not a platform to promote your products.

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VIDEO - 5 Pillars of Social Selling

VIDEO - 5 Pillars of Social Selling | Linkedin for Business Marketing | Scoop.it
5 Pillars of Social Selling: Social Selling may seem like a foreign language to you, but with the right technologies & training, it’s one of the most...
Peg Corwin's insight:

59 minute video webinar and transcript outline on B2B Social Selling.


5 Pillars are:


  • Create a personal brand
  • Always be connecting
  • Content is currency
  • Listen for leads
  • Measure what matters.
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How the Elite Consulting Firms Use Social

How the Elite Consulting Firms Use Social | Linkedin for Business Marketing | Scoop.it
How the Elite Consulting Firms Use Social: How do the elite consulting firms and Big 4 accountancies use social networks? The answer may surprise you.
Peg Corwin's insight:

Quote:  "...firms are realizing that their partners’ LinkedIn profiles get much more traffic than those proprietary bios. So the LinkedIn profile is gradually becoming the centerpiece of their partners’ online branding."


Also learn how partners socialize and connect.

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