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COMPETITION - Four Critical Ways to Collect Competitive Intelligence on LinkedIn

COMPETITION - Four Critical Ways to Collect Competitive Intelligence on LinkedIn | Linkedin for Business Marketing | Scoop.it

Why should you connect with your competitor on LinkedIn? The key insights you can gain by connecting with the competition should outweigh any awkward feelings. After all, LinkedIn is the hands down winner when it comes to B2B social media marketing, with 44% of companies reporting leads generated from the site. Here are four critical ways to collect competitive intelligence on LinkedIn.


Via Bonnie Hohhof
Peg Corwin's insight:

Key ways to collect competitive intelligence are:


  • Discover Who Competitors Are Targeting as Potential Clients 
  • Employment Trends
  • Individual Company Pages
  • Utilizing LinkedIn Groups


Suggestion to protect your own company intelligence -- hide your contacts. I knew of a printer who went to the Linkedin profile of his competitors' sales people and invited their connections to connect with him.  This resulted is a number of quotes.

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Jljab's curator insight, July 16, 2013 3:23 AM

Pour la dernière partie de l'artcicle, tout dépend de sa stratégie d'utilisation du réseau....

Ellen Naylor's curator insight, July 16, 2013 11:53 AM

I like the skills search feature.

Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin