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GROUPS - 7 Must-Haves to Grow an Audience Via LinkedIn Groups

GROUPS - 7 Must-Haves to Grow an Audience Via LinkedIn Groups | Linkedin for Business Marketing | Scoop.it

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas.

 

I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments.

 

I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....


Via Jeff Domansky
Peg Corwin's insight:

7 Keys are:


  • "Value-Add Content. 
  • Catchy Title. 
  • Relevant Content. 
  • Concise Content. 
  • Engaging Picture. 
  • Controversial. 
  • Established Group"
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Jeff Domansky's curator insight, June 8, 2013 2:26 PM

Really useful exploration and personal example of how to use LinkedIn for ROI on social media efforts.

Denise Davies's curator insight, June 8, 2013 2:48 PM

Suggestions to grow your contacts via LinkedIn

Alexina's curator insight, June 9, 2013 3:21 PM

These are the 7 in Ryan Jenkins list:  Value-Add Content, Catchy Title, Relevant Content, Concise Content, Engaging Picture, Controversial, Established Group. His article explains each.

Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin
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Popular Topics on Linkedin for Business Marketing

Click the Find tab above for a longer list of subtopics.


RSS Feed:

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Peg Corwin's insight:


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STRATEGY - Why Your Company Needs a LinkedIn Strategy

STRATEGY - Why Your Company Needs a LinkedIn Strategy | Linkedin for Business Marketing | Scoop.it
Why Your Company Needs a LinkedIn Strategy
Peg Corwin's insight:

Video (59 minutes) discusses corporate strategy for involving employees in Linkedin to promote corporate goals.  Learn...


 - "Why it’s important to empower your employees on social networks
 - How Marriott Rewards and other industry leaders are integrating employees into their social marketing strategy
 - How new technologies are helping companies train and measure employee effectiveness at enterprise scale."

Click to watch it.


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Showcase Pages Take LinkedIn Company Pages to a Whole New Level

Showcase Pages Take LinkedIn Company Pages to a Whole New Level | Linkedin for Business Marketing | Scoop.it
LinkedIn introduced what they call Showcase Pages back in November but they've only been available to a select few. Recently, however, LinkedIn has started rolling the option out to everyone, as long
Peg Corwin's insight:

Should you make your company Linkedin page a Showcase page?  Hugh Briss says you should.  Learn why and see examples.


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LINKEDIN PUBLISHING - 6 Ways Content Marketers Should Use It

LINKEDIN PUBLISHING - 6 Ways Content Marketers Should Use It | Linkedin for Business Marketing | Scoop.it
6 Ways Content Marketers Should Use LinkedIn Publishing
Peg Corwin's insight:

6 tips to integrate Linkedin publishing into your marketing strategy:


 - "Select a few strong voices

 - Speak with a personal voice

 - Post insights, not announcements

 - Link from posts to your website

 - Use Status Updates for bite-sized content updates

 - Don't copy and paste from your company blog."

Click for details.


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Linkedin Links - Curated Posts on Linkedin Marketing

Linkedin Links - Curated Posts on Linkedin Marketing | Linkedin for Business Marketing | Scoop.it

"Do you have questions about some aspect of Linkedin for business marketing? (Not careers and jobs) Are you curious about best practices or what others do? Do you need ideas for regular updates?"

Peg Corwin's insight:

I've posted my Linkedin topic categories on Scoop.it to Linkedin, to make it available to more potentially interested people and to test its new publishing or blogging platform.  It's easy and it works.


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The Most Overlooked Value of LinkedIn

The Most Overlooked Value of LinkedIn | Linkedin for Business Marketing | Scoop.it
"So what do I need to use LinkedIn for?" a friend asked me."It will help you to network, post your resume online, and hopefully find a job," I responded.But she already has a great job and won't be
Peg Corwin's insight:

Yes, yes, Linkedin can be your rolodex!


 Like Jonathan, I get business cards and immediately connect with that person on Linkedin so I can discard that card.  I'm a big advocate of using Tagging to organize your contacts, too.


Small business owners and marketers should especially connect and tag past clients and referral sources.


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April 3 Webinar - How Showcase Pages Will Impact Your Company Page

April 3 Webinar - How Showcase Pages Will Impact Your Company Page | Linkedin for Business Marketing | Scoop.it
Webinars, Web events & Web casting made easy. Set up Webinars quickly and easily for up to 1,000 attendees. Try it free today!
Peg Corwin's insight:

"During this complimentary session, Dean DeLisle, Founder and CEO of Forward Progress, will be describing how LinkedIn’s transition will affect your social media marketing campaign and how you’re at risk of not being found.

"Don’t miss this webinar if you’re looking to:

- "Understand how this transition will affect you
- Avoid losing critical data from your current page
- Keep your LinkedIn Company page up to date
- Highlight your key brands, products, and services
- Engage with your followers and gain more of them"

Click to register.


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LINKEDIN COMPANY - Cover Photo Dimensions [+ Pre-Sized Templates]

LINKEDIN COMPANY - Cover Photo Dimensions [+ Pre-Sized Templates] | Linkedin for Business Marketing | Scoop.it
This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.
Peg Corwin's insight:

Infographic of cover sizes for Facebook, Linkedin, Twitter, Google+ and YouTube.


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LINKEDIN CONNECTIONS - Visualize your Network with InMaps

http://inmaps.linkedinlabs.com
Peg Corwin's insight:

Check this VIDEO to see how Linkedin's INMAP can help you better understand connections in your professional network.  Be prepared to spend some time looking at all the data posts to be in a position to label the colors that show up.  


 The supposed benefit of this it to see what areas are under-represented so that you can add more connections.  Don't really know how useful this is.


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Linkedin Profile Views - a Lead Gen Strategy?

Linkedin Profile Views - a Lead Gen Strategy? | Linkedin for Business Marketing | Scoop.it
Peg Corwin's insight:

Here's a LINKEDIN LEAD GENERATION  idea from a client of mine. Watch who views your profile, and check theirs.  If there is a business fit, reach back out yourself in an email or inmail.   They already know who you are and have expressed interest in you by viewing your profile.


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25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Linkedin for Business Marketing | Scoop.it
According to LinkedIn Marketing Solutions, these are 25 social media marketing experts you need to know.
Peg Corwin's insight:

In addition to the infographic, see Linkedin's pick for social media experts, complete with links to their blogs, Twitter handles and of course, Linkedin profiles.


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5 Steps to Building Relationships on LinkedIn

5 Steps to Building Relationships on LinkedIn | Linkedin for Business Marketing | Scoop.it
Discover the strategic basics of building a LinkedIn network that generates leads for your brand or business.
Peg Corwin's insight:

Here's a plan to build good business relationships on Linkedin:


 - Be sure your profile is professional

 - Find relevant influencers 

 - Join relevant groups

 - Create a plan for sharing content to groups by seeing what is popular (sort conversations by that)

 - Post that type of content, with questions in the title


Quote: "Research what each group wants, then offer yourself as a resource. Ask more questions, make recommendations and offer solutions—or if you can’t help, refer people to someone who can. You can rise above the noise with quality engagement that makes you stand out."


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Personal Branding on LinkedIn: 10 Mistakes to Avoid

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Linkedin for Business Marketing | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global social media network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users.
Peg Corwin's insight:

Customize your updates for Linkedin, finish your profile and don't spam Linkedin groups for links are just some of the no-nos on this list.  Click for details.


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LinkedIn Trending Content Feature

LinkedIn Trending Content Feature | Linkedin for Business Marketing | Scoop.it
Peg Corwin's insight:

I just chedked out LINKEDIN'S TRENDING CONTENT FEATURE, this one on marketing.  They are also customized for industries.  Check it out.


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Top Google+ Users Containing "Linkedin" in GPlusData

Top Google+ Users Containing "Linkedin" in GPlusData | Linkedin for Business Marketing | Scoop.it
Top Google+ users containing "linkedin" [1 - 20], total of 2,515 found Google+ trends and statistics
Peg Corwin's insight:

Top Google+ Users containing Linkedin, according to GPlusData,


 - Keith Dsouza

 - Reid Hoffman

 - Sharva Neard

 - John Abell

 - Vincent Smit

Click for all the top users with the keyword.


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LinkedIn for Premium Accounts -- Learning Webinar

Learn how to get the most out of your Premium subscription on LinkedIn by watching this webinar hosted by our Senior Community Specialist, Jenae Kaska.
Peg Corwin's insight:

Learn what Linkedin Premium Accounts are and how they are used in this pre-recorded webinar, 1 hour in length.  


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LinkedIn 101 Learning Webinar Recording

Learn how to get the most of your LinkedIn profile with this -LinkedIn 101- webinar hosted by Jenae Kaska, Senior Community Specialist at LinkedIn.
Peg Corwin's insight:

Learn the basics of Linkedin in this pre-recorded webinar, just over an hour in length.


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CONNECTIONS - How to Reject a LinkedIn Request Without Embarrassing Yourself

CONNECTIONS - How to Reject a LinkedIn Request Without Embarrassing Yourself | Linkedin for Business Marketing | Scoop.it
How to Reject a LinkedIn Request Without Embarrassing Yourself
Peg Corwin's insight:

If you are invited to connect with someone on Linkedin, the best practice are:


 - "You don't have to accept

 - Ignore requests you don't want

 - If you reply, be professional

 - Disconnnect from irrelevant people in your network"

Click for more details.


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Linkedin Removes Products & Services Tab

Linkedin Removes Products & Services Tab | Linkedin for Business Marketing | Scoop.it
Learn how to use Company updates and Showcase Pages to share your
products and services related content moving forward.
Peg Corwin's insight:

To increase business engagement, they say, Linkedin is removing the Company products and services tabs.  Presumably they want businesses to focus on media rich Showcase pages, by niche.


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10 Simple Tips to Double your LinkedIn Connections - Jeffbullas's Blog

10 Simple Tips to Double your LinkedIn Connections - Jeffbullas's Blog | Linkedin for Business Marketing | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Peg Corwin's insight:

Excellent tips to expand your Linkedin connections.  I especially like the recommendation of sending one new, personalized invite daily.  


 As you read over all 10 tips, they basically say, get active and engage.


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LinkedIn Publishing Platform - Best Practices

LinkedIn Publishing Platform - Best Practices | Linkedin for Business Marketing | Scoop.it
Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build your influence.
Peg Corwin's insight:

Best practices for using LINKEDIN'S PUBLISHING PLATFORM:

- "Create valuable attractive content 400-600 words 
- Share your post everywhere
- Manage post comments
- Evaluate content performance
- Keep your existing blog"

Click for all the details.  Be sure to include a bio at the end of each post.


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Impressive Example of Blog on Linkedin - 10 Steps for an Efficient Website

Impressive Example of Blog on Linkedin - 10 Steps for an Efficient Website | Linkedin for Business Marketing | Scoop.it
Nowadays all companies have their own website. Some build it in-house, others use agencies to handle it. In both situations you will need to have a clear agenda if you don’t want to lose yourself in
Peg Corwin's insight:

Impressive example of a blog post on Linkedin. It is substantive, with a graphic illustrating every point. Each section has 3-4 paragraphs, each of which is 1 or 2 sentences, in keeping with sound-bite reading on the web.


==>Copy this format with your content and wow your connections.


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SHOWCASE PAGES : A Beginner’s Guide to LinkedIn Showcase Pages

SHOWCASE PAGES : A Beginner’s Guide to LinkedIn Showcase Pages | Linkedin for Business Marketing | Scoop.it
Learn how to use LinkedIn Showcase Pages to generate leads.
Peg Corwin's insight:

Showcase Pages on Linkedin are a way to create tailored content for various buyer personas.  See 6 steps to create a Showcase page and find examples of those from Microsoft and Lync.


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New Linkedin Connection Added To Email List - Zapier

New Linkedin Connection Added To Email List - Zapier | Linkedin for Business Marketing | Scoop.it
Zapier makes it easy to automate tasks between web apps.
Peg Corwin's insight:

Here's an app to add new Linkedin connections to your email marketing lists automatically.


"Automate the web" is the tag line of this app.  Go to its Explore tab and search for the programs you use.  Then see what magic you can add to your business life.


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LINKEDIN - Top Google Plus Circles to Join About Linkedin

LINKEDIN - Top Google Plus Circles to Join About Linkedin | Linkedin for Business Marketing | Scoop.it
Find out your CircleRank for Google+ or who is the top followed person on Google+. It's just for fun, but more interesting than anything else! ;)
Peg Corwin's insight:

Click for a list of the most popular Google Plus circles on all aspects of Linkedin, both specific and general.  For example, there is a circle on Linkedin for Lawyers Linked to Other Lawyers.


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LinkedIn and the "Media not Marketing"

LinkedIn and the "Media not Marketing" | Linkedin for Business Marketing | Scoop.it
Jason Miller explains how to take full advantage of LinkedIn's brand new functionality.
Peg Corwin's insight:

Get tips on Linkedin Showcase pages, Linkedin Ads and Linkedin Sponsored posts.  Find links to examples to what companies like Studiopress, Adobe and HP are doing for each.


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