Linkedin for Busi...
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GROUPS - 7 Must-Haves to Grow an Audience Via LinkedIn Groups

GROUPS - 7 Must-Haves to Grow an Audience Via LinkedIn Groups | Linkedin for Business Marketing |

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas.


I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments.


I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....

Via Jeff Domansky
Peg Corwin's insight:

7 Keys are:

  • "Value-Add Content. 
  • Catchy Title. 
  • Relevant Content. 
  • Concise Content. 
  • Engaging Picture. 
  • Controversial. 
  • Established Group"
Jeff Domansky's curator insight, June 8, 2013 2:26 PM

Really useful exploration and personal example of how to use LinkedIn for ROI on social media efforts.

Denise Davies's curator insight, June 8, 2013 2:48 PM

Suggestions to grow your contacts via LinkedIn

Alexina's curator insight, June 9, 2013 3:21 PM

These are the 7 in Ryan Jenkins list:  Value-Add Content, Catchy Title, Relevant Content, Concise Content, Engaging Picture, Controversial, Established Group. His article explains each.

Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand.
Curated by Peg Corwin