It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.
Build a huge network, post high-engagement updates (that do well on Twitter,) and get featured on Linkedin Pulse. See all the tricks here. "One tactic that can work brilliantly is using Facebook, Twitter, and Linkedin promoted posts to quickly drive lots of traffic to your LinkedIn article."