LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles
|Current selected tag: 'publishing'. Clear.|
Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin
LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles
If published within Linkedin, articles will load super fast. "To get to an outside publisher’s article page on LinkedIn, you still have to click through and wait for the story to load. Eliminating this wait time was a key motivation behind Facebook’s push to introduce Instant Articles, which load fast. It’s likely that LinkedIn is hoping to see similar benefits."
Increase the milage of your Linkedin Publisher posts with these 5 tips:" create conversations with calls to action, use colorful images, repurpose content from elsewhere, promote publisher content elsewhere, and incorporate thought leaders in your post to get referrals."
It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.
Build a huge network, post high-engagement updates (that do well on Twitter,) and get featured on Linkedin Pulse. See all the tricks here. "One tactic that can work brilliantly is using Facebook, Twitter, and Linkedin promoted posts to quickly drive lots of traffic to your LinkedIn article."
New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post
In these Linkedin publishing analytics, you will be able to see your audience by industry, location and even job title. You will also learn the sources of your traffic, and the degree of engagement.
Publishing on LinkedIn has turned out to be an incredible personal career boost. It’s made me more visible to my professional network, and to the base of young people who I’m best able to serve
Read the story of how Linkedin publishing worked to help this woman's career and start a consulting business.
In the second post of a three-part series, LinkedIn asks members to share why they publish on LinkedIn. Robbie Abed is the Director of Marketing at Y
A Linkedin publishing success story: "After publishing on LinkedIn, I had senior executives reach out to me because of my writing. In some cases it was to set up a meeting, in others it was just a note to say that they enjoyed reading what I had to say."
In the first of a three-part series, LinkedIn asks members to share why they publish on LinkedIn. Kathy Caprino is the Founder of Ellia Communications -- a premier success
Quote: What would you say to someone thinking about publishing on LinkedIn?
"Don’t be scared. Use your voice. Find it. Everyone on the planet has something important to say – critical experiences to share that are helpful to others, and that emerge from their unique perspectives, filters, histories, passions, traumas, and triumphs. When we share our ideas, challenges, and our perspectives more openly and publicly, it can be a truly life-changing experience."
James Calvetti Meats hired Lightspan Digital to improve its B2B marketing using Linkedin. "With a mixture of calculated connecting, contributing and publishing, we used LinkedIn to get a client into bigger, better sales meetings." See this post explaining the process. Also see 5 lessons learned.
This post is part of a series in which Influencers go behind the scenes to explain in detail one aspect of their work. Read all the stories here and write your own (please include the
Learn from successful Linkedin influencers how to be authentic, write every day, find topics, create an effective posts and expand them to become a book.
Getting featured in the Pulse through LinkedIn Publishing is a great way to gain exposure for your business. Here's how top writers are doing it.
If you want to get featured in Linkedin's Pulse, here is data that describes the features of those posts. Learn how to choose popular topics, manage links and more.
Quote: "Although influencers are often featured on the Pulse, non-influencers can also do well. So even if you are not an influencer, give it a try."
Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.
Besides a timely topic, what do you need for a successful Linkedin publisher post?
- Catchy title
- Attractive images
- Brief but engaging content 300-600 workds
- Good sharing strategy
LinkedIn’s second-quarter earnings report has shown good times for the business social network, with its revenue margin from the second quarter of 2013 to the second quarter of 2014 leaping 43pc to US$534m.
News on the publishing platform: "The site now generates more than 30,000 weekly long-form posts after it opened up its advice and blog section to all of its users last February, with traffic to publisher and Influencer posts having risen by more than 100pc."
Future directions: “We made significant progress against several key strategic priorities, including increasing the scale of job opportunities on LinkedIn, expanding our professional publishing platform, and continuing the strategic shift towards content marketing through Sponsored Updates.”
Do you ever feel that social media were created just to distract, stress, and overinflate each of us? Struggling with content overload, and struggling to make your voice heard? Let’s face it,
I'm thrilled that one of my clients - Theresa Sullivan - wrote one of these top posts.
Here's my assessment of her success:
1. She published in the right place - she wrote about careers on Linkedin, a locus for such topics.
2. She said controversial things that hit emotional cords. Some people loved it and others were angry. Both encourage shares.
3. She was connected to influencers in her niche. She used to work at Linkedin, so people with high visibility in the area of careers shared her post.
4. She wrote from the heart, using humor and irony. Her personality came through.
5. She used a list format, with numbers in the title. Lists often perform better than non-lists.
6. Luck. The right people saw the post and shared it with the right people.
Can you copy some of these elements to get visibility for your writing?
Do you publish on LinkedIn? Here's how to publish your articles on LinkedIn to build your personal reputation and increase exposure for your business.
==> Popular content on Linkedin that does well: leadership, success, company culture, achieving greatness, but also social media, productivity, storytelling, customer service, startups and the economy.
Find access to a draft blog post by clicking the pencil icon in your Linkedin status update box (see red box above.) That's where the blog post feature opens up.