COMPETITION - Four Critical Ways to Collect Competitive Intelligence on LinkedIn | Linkedin for Business Marketing | Scoop.it

Why should you connect with your competitor on LinkedIn? The key insights you can gain by connecting with the competition should outweigh any awkward feelings. After all, LinkedIn is the hands down winner when it comes to B2B social media marketing, with 44% of companies reporting leads generated from the site. Here are four critical ways to collect competitive intelligence on LinkedIn.


Via Bonnie Hohhof