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Linkedin for Business Marketing
Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
Curated by Peg Corwin
Increase the milage of your Linkedin Publisher posts with these 5 tips:" create conversations with calls to action, use colorful images, repurpose content from elsewhere, promote publisher content elsewhere, and incorporate thought leaders in your post to get referrals."
case studies are one of the best ways to not only attract the attention of prospects but to also gain their trust and get them to convert.
Since case studies build trust where there is uncertainty whether the product or service will work, why not publish case studies that showcase results in Linkedin Publisher/Pulse? Quote "...case studies are one of the best ways to not only attract the attention of prospects but to also gain their trust and get them to convert."
Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three episodes on the smart way to publish content on LinkedIn. In this three part series, you’ll learn what you need to know to successfully post powerful articles and content that will reachPlay Episode
Excellent series of 3 posts/podcasts on how to publish on Linkedin. Too much chatter in the podcast so read the post.
Plan your content - "Now, you can repurpose an old post, Mica. That’s a good thing to do, by the way. In fact, that’s my number one suggestion. Take an old post you have seen on your site or online that has done very well, that you’re fairly happy with, you think is representative work."
Write a great headline - http://www.copyblogger.com/magnetic-headlines/ "Have those keywords that properly identify what this piece is about and that you think people would search for if they’re looking for this type of information."
Choose the right image - The image format for LinkedIn is 700 x 400.
Use a good, solid call to action. "...drive them back to your website or to sign up on a list, or to do some sort of action. "
Use the right Linkedin tags for the content. "I would pay a lot of importance to how and what those tags are going to be. For example, LinkedIn will provide auto suggestions. If you start typing tags in they’re going to suggest some. You don’t have to use them, but it’s a good point to start with. Put in a lot of tags. Put in tags that are relevant to the content that you’re writing about."
In this final episode about publishing to the Pulse Network, you’ll hear directly from our very special guest, Katie Carroll – Social Media Editor at LinkedIn Pulse! I hope you love this final episode as much as I do! Mica and I talk to Katie about the burning questions from our Missing Link audience. WhyPlay Episode
My take-aways from another excellent Linkedin publishing post.
Great Tip: If you include the link and a short phrase about your new Linkedin post on Twitter— tip @LinkedInPulse. That can make sure to get Linkedin's editors' attention and give you a chance to be featured in Linkedin Pulse.
Great post (the podcast is too chatty) on getting your Linkedin post featured in Linkedin Pulse. The algorithm looks at:
1. The velocity of engagement, determined by likes and especially comments. Tip off your friends and colleagues to share and like and comment immediately to give it a boost.
2. Use Linkedin tags to help the algorithm determine your topic category. These tags are suggested automatically, and you should consider adding these to your article title. Also shape your article to align with your chosen tag or tags. This can help you be featured in that section of Linkedin Pulse..
3. Content tips: "title needs to be about 40 to 49 characters. If it’s longer than that, then the title gets cut off. The structure needs to be divided in about five sections using HTML heading formats. Content should preferably be around 500 to 1,500 words. Shorter and longer doesn’t seem to fit well. Simple and clear language is very critical. It’s very good if you can use pictures — good-quality pictures that are descriptive and relevant. Interestingly enough, Paul Shapiro’s research showed that having eight pictures in your body actually makes a huge difference for some odd reason. We don’t know why, but eight pictures does make a difference."
See also tips for expanding your influencer reach.
How to Use LinkedIn Publisher Statistics to Refine Your Marketing
Did you know that you can look at the demographics of your Linkedin readers? "Publish on LinkedIn to get your voice heard and your business seen by a variety of potential clients. LinkedIn Publisher statistics allow you to see how your content is being received so you can adjust your strategy if necessary."
New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post
In these Linkedin publishing analytics, you will be able to see your audience by industry, location and even job title. You will also learn the sources of your traffic, and the degree of engagement.
This post is part of a series in which Influencers go behind the scenes to explain in detail one aspect of their work. Read all the stories here and write your own (please include the
Learn from successful Linkedin influencers how to be authentic, write every day, find topics, create an effective posts and expand them to become a book.
Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build your influence.
Best practices for using LINKEDIN'S PUBLISHING PLATFORM:
- "Create valuable attractive content 400-600 words
- Share your post everywhere
- Manage post comments
- Evaluate content performance
- Keep your existing blog"
Click for all the details. Be sure to include a bio at the end of each post.
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